Last Updated: July 1, 2026
Introduction
We deliver content to you via our Website and email, along with our affiliated companies. Additionally, we operate a marketing and data business that connects advertisers with relevant audiences through digital ads, mobile apps, email campaigns, telemarketing, and other channels. To provide these services, we collect and share information about consumers—including selling certain data—and enable advertisers to show you ads based on your interests and online behavior across different platforms.
This privacy policy explains what personal information we collect when you visit Back 2 School Today and what you share with us, along with how we collect, use, store, and share that information. For additional details about our website, please see our terms of service.
We encourage you to read this policy thoroughly so you understand our approach to your personal information. If these policies and practices don’t work for you, please refrain from using our website or subscribing to our email list. Your use of this website or interaction with our other services indicates your acceptance of this privacy policy.
Scope and Third-Party Sites:
The practices of third parties regarding their use of your personal information are beyond the scope of this Privacy Policy. This Privacy Policy and our privacy practices do not extend and may differ from those of third party websites that can be accessed through links from this website. We encourage you to review the privacy policies of any websites you access through links from Back 2 School Today.
Ways We Gather Your Personal Information:
When you interact with this website, we collect information you provide directly, including your name, email address, phone number, mailing address, and any information you choose to submit on an inquiry form. We may supplement this information with data received from affiliates and marketing or advertising partners, as well as other third-party data providers. In some cases, this includes data from entities that have obtained your personal information from their own services. We also automatically collect information through cookies and other tracking technologies to conduct analytics and support advertising. See below for more information.
The Data We Collect:
“Personal information” (hereinafter “data,” “information,” or “personal information”) includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of format, that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a specific consumer or household.
You will be asked to submit personal information when you subscribe to Back 2 School Today. This includes your name, date of birth, street address, e-mail address and phone number. We collect other information via cookies and similar technologies such as IP address, imprecise geolocation (inferred from your IP address), device ID, date/time stamp, browsing behavior and click-through activity. We may also obtain information that is relevant for advertising purposes from data brokers or publicly available databases , like demographic information, interests, past locations (e.g. visits to certain stores or websites), or purchase history. We may collect certain limited categories of sensitive personal information, including race/ethnicity or location data. We only collect data that is relevant to potential marketing campaigns. See “Your Privacy Rights” below to see how to exercise your rights with regard to our use of your personal information.
“In particular, we have collected the following categories of personal information within the last twelve (12) months:
- Identifiers, such as real names, aliases, unique personal identifiers, online identifiers, email addresses, account names, or other similar identifiers;
- Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e)), which includes any information that identifies, relates to, describes, or is capable of being associated with a particular individual but is not publicly available to the general public from federal, state, or local government records;
- Protected classification characteristics under California or federal law, such as race, gender, or age;
- Internet or other similar network activity, such as information about what websites you have visited or how you have interacted with an internet website application or advertisement;
- Commercial Information, such as purchases you have made in the past;
- Professional or Employment-Related Information, such as your current job or job history;
- Imprecise geolocation data, such as your approximate location based on your IP address;
- Inferences drawn from other personal information.
We sell and share this information with third parties and affiliated companies for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time by visiting here or calling 855-959-2502.
Collection and Use of Sensitive Data
Sensitive Personal Information—such as data concerning race or ethnicity, religion, precise location, LGBTQ+ status, health information, financial account data, or citizenship—is not directly collected by us. Nonetheless, information about your online activity may be collected automatically through technologies like cookies, which could indirectly indicate interest in sensitive subject matter or association with a sensitive group. For example, accessing content related to specific ethnic groups or health topics may imply such interests. These inferences are not made by us directly, but may be made by our affiliated companies or other third parties that receive personal information. If applicable laws require consent for such processing, our affiliates will not generate sensitive inferences. We do not collect or use personal information about children under 18.
How We Use The Information We Collect
We utilize the personal information we collect to send you newsletters or other content that you request and to send you marketing messages by email or through other marketing channels. We also share your personal information with our affiliates and partner companies who may also send you marketing messages by email or other channels. You can opt out here. Our use of personal information for marketing purposes is called “cross context behavioral advertising” under some privacy laws.
Sharing Personal Information
We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.
We may share personal information when required to do so by law, including with law enforcement agencies, regulators, courts, government authorities, or other third parties, to comply with legal obligations, respond to lawful requests, protect the rights, safety, or security of individuals, or enforce our terms of use and related agreements, including billing and collection matters. Personal information may also be disclosed in connection with a corporate transaction, such as a merger, sale, reorganization, dissolution, bankruptcy, or similar event, where user information is transferred as part of the business assets.
We may share personal information with third parties when you have agreed to such sharing, including for purposes explained to you at the time you submit the information or described in this privacy policy.
Targeted Ads, Analytics, and Data Sharing
We share personal information collected at this website with other third-party companies who may display advertisements on this or other sites, and for analytics and reporting purposes. These companies (who may include data brokers) use cookies, pixels, and other automated technologies to collect information about certain websites you visit and the advertisements you see or click, and may combine this with personal information from other sources and share it with other third parties for marketing and advertising purposes (also known as “cross-context behavioral advertising”). We (and our partners) collect your IP address, date and time of your visit to the website, or of actions you take here, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from other companies through email, websites, apps, social media sites, connected TV, or by other channels. We also use your personal information to analyze how you interact with this site and the advertising we display in order to understand and improve your experience.
Cookies, Pixels and Similar Technologies
Cookies are small computer files that are stored on your browser for use as identifiers so that we or our partners can recognize your browser on certain websites. We do not track every site you visit on the Internet. At this website, we utilize cookies, pixels, and related automated data collection technologies to operate this site safely and effectively; understand how users engage with our website; display personalized content and advertisements; and track engagement with and response to advertisements or other communications. You can restrict, block, or delete cookies at any time by changing your browser settings. If you use a “do not track” or opt-out setting, we will set an opt-out cookie on your browser to stop additional data collection. If you delete this opt-out cookie, you will need to opt that browser out again because our site will no longer know not to collect data about your visits.
The Website uses a variety of automated data collection technologies, including browser cookies, Flash cookies, and web beacons. Cookies are small data files stored on your device that support core Website functions. You can adjust your browser settings to refuse cookies, though this may limit access to certain Website areas.
Flash cookies may also be used to store information related to your preferences and interactions with the Website. These cookies are managed through Adobe’s Flash Player tools rather than browser settings.
We also use web beacons, pixel tags, and similar tracking technologies on our Website, in emails, and on affiliated sites to measure usage patterns, content effectiveness, and system performance.
Do Not Track and Global Privacy Control Setting
We honor Global Privacy Control (“GPC”) signals and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. Upon detecting such a signal from your browser or device, we will process the opt-out automatically on your behalf. We do not seek to monitor every website you visit online. As described above, you may manage or remove certain cookies at any time through your browser settings. If you choose to opt out or enable a browser-based “Do Not Track” signal, including the GPC, an opt-out cookie will be placed on your browser to limit certain data collection activities. If that opt-out cookie is removed or your GPC settings are changed, automated data collection may resume.
Exercise Your Privacy Rights
You may request access to, or take action regarding, your personal information at any time. These actions include understanding how your information is collected and used, obtaining a copy of the information associated with you, restricting certain disclosures, requesting removal or correction of information, limiting the use of sensitive data, and opting out of data uses related to targeted or cross-context advertising. Requests may be submitted through our online request form page or by contacting us via our toll-free phone line 855-959-2502. Authorized representatives may submit requests on your behalf where permitted by law. If you have questions after submitting a request, you may reach out using the contact details provided below. If we are unable to resolve your concern, applicable laws may allow you to escalate the matter to a relevant state or federal privacy authority.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
Requests for personal information cannot be fulfilled unless we can reasonably confirm the identity of the requester or their authorization. A valid request must provide enough detail to allow us to understand and respond, as well as sufficient information to verify that the request relates to you or someone you are authorized to represent. Submitting a request does not require account registration, and the information provided will be used solely for verification and request handling purposes. We will process and respond to verifiable requests within 45 days of receipt. If circumstances require additional time, we will provide written notice within the initial 45-day window explaining the reason, for up to 45 additional days.
If we are unable to fulfill your request under applicable law and you would like to appeal, or if you have additional questions about how we handle personal information, you may contact us using the details below. You may also be entitled, depending on your jurisdiction, to raise concerns with a privacy authority. We do not discriminate against individuals who exercise their privacy rights.
Personal Information Relating to Children
Our website is only for use by people who are 18 or older. We do not knowingly accept personal information from anyone under the age of 18, and we will remove any such personal information if we become aware that it is present in our systems.
Securing Your Personal Information
We utilize commercially reasonable technical, physical, and organizational security measures to protect your personal information from loss or misuse. We maintain policies and procedures, staff training, and regularly audit our practices to ensure ongoing protection in response to constantly evolving risks. However, no security measures are perfect and we cannot guarantee that our security measures or those of our affiliates or third parties with whom your data is shared will prevent your information from being illegally accessed, stolen, or altered.
How Long We Retain Personal Information
Personal information collected through this website is retained for as long as necessary to carry out the purposes described in this policy, comply with our legal obligations, and support our business operations. We review and purge data that is no longer needed on a periodic basis.
Policy Updates
Back 2 School Today reserves the right to change or update our Privacy Policy at any time and without advance notice. The updated policy will be applicable from the “effective date.” Please consider occasionally reviewing our Policy to remain informed on how Back 2 School Today may collect, use, and share personal information.
This Site is Based in the United States
Back 2 School Today is located in the United States, and Back 2 School Today is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to laws of the United States.
Contact Information
For more information or for any issues, please email us at [email protected] or 45 S Park Place #6, Morristown, NJ 07960.
