Privacy Policy

Applicability And Third-Party Websites And Services

Back 2 School Today and other websites, even those linked from our site, operate as separate entities with independent privacy practices. We have no control over nor responsibility for their handling of personal information.

Data Sources Explained:

You directly offer name, email, phone, and address, and may choose to share details on inquiry forms. Additionally, we may combine this with data from trusted partners like affiliates and data brokers. We also utilize cookies to collect online information for analysis and advertising optimization. Read more below.

Types of Personal Data We Use

We may request your name, birthday, address, email, and phone number. We also use cookies and similar technologies to make predictions about your preferences based on your online behavior, collecting data like IP address, location, device ID, browsing habits, and clicks. We may also tap into data from data brokers or affiliates like demographics, interests, past locations, or purchase history. We responsibly collect limited sensitive data (like race/ethnicity or location) only for relevant marketing purposes. Learn more about managing your data preferences in “Your Privacy Rights” below.

How We Use Personal Information

The personal information we collect is used to send you newsletters that you request and to send marketing messages to you by email or through other channels. We also may share personal information with our affiliates and other companies who may send you marketing messages by email or other channels also. You can opt out from these uses by clicking here. Some of our uses of your personal information are called “cross context behavioral advertising” under certain state privacy laws.

Personal Information Disclosures

We sell or share personal information with our affiliated group of companies and with our clients for marketing uses, including cross context behavioral advertising. We also share personal information with contracted service providers, for advertising, web hosting, fraud detection, analytics, information security, or similar services. When we share data, we put contracts in place with all recipients of our data to ensure appropriate data security measures and compliance with laws. We also share personal information where we are required to do so by law (for example, in response to a warrant or court order), or to protect the health, safety, or rights of any person.

Targeted Advertising, Data Sharing, and Analytics

Third-party advertising and analytics services companies may use information gathered at this site to place advertisements on other websites, perform tracking and reporting functions for those sites and our advertisements, and place third-party advertisements on our Website. These third parties may collect information about the websites you have viewed and advertisements with which you have interacted. Other information that may be collected include your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser you use to visit this Website. This information may be combined with personal information like your name or email address and may be used to deliver advertising from us or from other companies, through email or through social media sites (known as “cross-context behavioral advertising”). This combined information may also be used to improve our understanding of your interactions with our Website and advertisements.

Online Tracking and Personalized Advertising

At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.

How To Exercise Your Personal Information Rights

You may exercise your privacy rights here, or by calling 855-959-2502. You have the following rights: (1) to know at a general level how we collect and use personal information (please refer to this this Privacy Policy, (2) to opt out of the sale or sharing of your personal information with other companies, (3) to receive a copy of the personal information we hold about you, (4) to ask us to delete your personal information, and (5) to make other requests relating to your personal information. If you still have questions or concerns after you have exercised your rights, please contact us at the email address below. You may also have rights under state or federal privacy laws to appeal to supervisory authorities if we are unable to resolve your issue.

Data Relating to Children

Our site may be used only by individuals aged 16 and older. We do not knowingly collect or process personal information from anyone under the age of 16. We will remove any personal information relating to an individual under if we become aware that it has been submitted to us in violation of our policy.

Data Security

We protect the personal information we collect using reasonable and appropriate organizational, technical, and physical security measures. We have policies, procedures, and training for our staff and contractors who have access to personal information, as well as internal and external systems monitoring. We also audit our practices regularly and track and respond to risks.

Future Policy Updates

We may change this policy at any time without prior notice. The updated policy will be in force as of its published effective date. Review this policy occasionally to understand how this site collects, uses, and shares personal information.

Where Personal Information is Processed

Our website is based in the United States, and is intended only for users in the United States. When you visit this site, you acknowledge that your personal information will be stored and processed in the United States, subject to applicable local laws.

Contact

If you have questions or feedback, please contact us at [email protected].

Sign Up For Our Newsletter

By clicking submit, I authorize Back 2 School Today and its affiliated companies to: (1) use, sell, and share my information for marketing purposes, including cross-context behavioral advertising, as described in our Terms of Service and Privacy Policy, (2) supplement the information that I provide with additional information lawfully obtained from other sources, like demographic data from public sources, interests inferred from web page views, or other data relevant to what might interest me, like past purchase or location data, (3) contact me or enable others to contact me by email with offers for goods and services from any category at the email address provided, and (4) retain my information while I am engaging with marketing messages that I receive and for a reasonable amount of time thereafter. I understand I can opt out at any time through an email that I receive, or by clicking here.